About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744.THE EVOLUTION OF EXTRAORDINARY
YOUR HOME FOR EXCELLENCE
MARKETING STRATEGY
THE OVERVIEW OF AN EXTRAORDINARY BRAND Over 1 Billion Impressions Driving Traffic to Your Property
Quality videography/photography, extraordinary lifestyle, and distinctive homes are at the foundation of our creative marketing execution. Our 2021 media strategy is designed to deliver over 1 billion impressions in an effort to drive brand awareness and direct buyer leads to our sales associates. From targeted print advertising vehicles to exclusive digital marketing offerings to exposure via our network of global offices, the property advertising opportunities offered by the Sotheby’s International Realty® network include an array of unique and individualized options to successfully market a home. Explore our competitive advantages by viewing the brochure below.
